AI Executive Search

BLUEFISH

INVESTORS | Threshold Ventures · AMEX Ventures · Elora Capital · New Enterprise Associates · Laconia Capital · TIAA Ventures · Bloomberg Beta · Crane Venture Partners · Evolution VC Partners · Salesforce Ventures · Swift Ventures · Trajectory Ventures

Every brand has a search strategy. Almost none have an answer strategy.

Consumers now ask ChatGPT, Google AI, and Perplexity what to buy, and the answer comes back assembled by a model no brand can see inside. Bluefish runs millions of structured prompts across those engines and shows F500 enterprise marketers exactly how their brand is being described, which sources the models are citing, and where the story is wrong. Then it gives them the tools to change it.

Founded in 2024 in New York by Alex Sherman, Andrei Dunca, and Jing Feng. Sherman built PromoteIQ and sold it to Microsoft. Dunca built LiveRail and sold it to Meta. Feng held senior roles at both.

the engagement

Alex and Jing worked with 33eleven Partners when they were building PromoteIQ. They came back to us for Bluefish's first executive hire and have come back twice since.

PLACEMENTS

Bluefish's first executive hire. Sell to Fortune 100 brands and teach them what AI means for discovery. That is a market-making sale, not a product sale.
We hired an enterprise revenue leader with 20 years across adtech, data, and digital media, including a company taken through acquisition by a global marketing group.
Build a US engineering team from zero on the East Coast while 30 engineers in Europe kept shipping a separate roadmap. Target: 30 to 40 people in six to eight months.
We hired a founding-team engineer who had gone from software engineer to CTO over twelve years at a two-sided adtech marketplace, running data science, infrastructure, and security.

PARTNERSHIP INSIGHTS

There is no cohort of executives with directly relevant experience, because the market is eighteen months old.

We did not wait for the perfect résumé. We hunted the closest adjacent market.

For sales, that meant adtech and data leaders who had already sold a new category to Fortune 500 marketers. For engineering, someone who had scaled a technically brutal two-sided platform. And for Product an experienced growth leader with the horsepower and vision to capitalize in an undefined market.

Adjacency plus pattern recognition beats waiting for a résumé that does not exist.