ADTECH Executive SearcH

TRIPLELIFT

Acquired | Vista Equity Partners · 2021

INVESTORS | Colle Capital Partners · Edison Partners · Trajectory Ventures · Liberty City Ventures · Remarkable Ventures · Inovia Capital · Joyance Partners · Laconia Ventures · Mesa Ventures · NextView Ventures · The Social Internet Fund · True Ventures · Entrepreneurs Roundtable Accelerator

VC-backed

Native advertising only works if it does not look like advertising.

TripleLift builds the technology that places ads inside content rather than around it, across display, video, and connected TV. The company reaches hundreds of millions of consumers across every device, and its business rests on a two-sided marketplace where publishers and advertisers each have to come out ahead.

the engagement

TripleLift came to 33eleven Partners directly in 2019 through CTO Andrew Eiffler. Over three years we ran four searches, all of them in product and data science, as the company scaled through hyper-growth.

4

Searches completed

4

CANDIDATES PLACED

61

avg. days to close

500+

executives evaluated

PLACEMENTS

Ownership of the video product line, a fast-growing lane in a business built on display.
Closed in 48 days. 167 executives evaluated.
A two-sided marketplace is priced by algorithm. This role owned the models that decide what an impression is worth to both sides.
Closed in 75 days from a deliberately narrow pipeline of 81 executives.
Data science leadership at the executive table, above the marketplace and product roles hired earlier in the year.
Closed in 93 days. 188 executives evaluated.
Data science leadership at the executive table, above the marketplace and product roles hired earlier in the year.
Closed in 93 days. 188 executives evaluated.

PARTNERSHIP INSIGHTS

Four searches, and three of them were the same discipline getting more senior.

TripleLift hired a product leader for video in 2019. Two years later it hired product ownership for connected TV, then a product data science leader, then a VP above them.

That is what a company looks like when it is working out that its real product is the marketplace rather than the ad format. Each search was a step further into pricing, matching, and yield, and each one needed someone more quantitative than the last.

A sequence of searches at one client tells you where the company thinks its value is moving. By the fourth, we were not being briefed on a role. We were being told what the business had decided it was.