AdTech Executive Search
DoubleVerify
INVESTORS |
Advertising spends its money on the assumption that somebody saw the ad.
DoubleVerify is the independent check on that assumption: measurement software, data and analytics that tell a brand whether its advertising was seen by a person, in the right place, at all.
the engagement
A chief product officer we had worked with at TripleLift referred 33eleven Partners to DoubleVerify's chief operating officer, who needed a product leader for a newly created measurement team.
PLACEMENTS
Head of Product
PARTNERSHIP INSIGHTS
A new team inside an established company is the hardest product role to define.
Nobody has done the job before, so the brief is a hypothesis. This search ran long because the hypothesis changed twice while we were running it, which is a sign the company was thinking rather than drifting.
We would rather re-scope a search mid-flight than place someone against a definition the company no longer believes.
RELATED WORK
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.