Media Executive SearcH
Patch
INVESTORS | Hale Global
Most American towns lost their newspaper, and nothing replaced it.
Patch covers individual towns and communities, which is a harder business than national news: the audience is small, local, and unforgiving about accuracy because they were there.
the engagement
Reporting to the chief executive and joining the executive team, the vice president of product would set the direction for Patch's products with a focus on modernisation.
PLACEMENTS
Vice President of Product
PARTNERSHIP INSIGHTS
Local media is a scale business that cannot behave like one.
The economics require one product across thousands of towns. The audience in each town notices immediately when something is generic. A product leader here spends their time on the tension between those two facts rather than on features.
We looked for people who had built for many small audiences at once, which is a different instinct from building for one large one.
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