Consumer Social and Media Executive Search

Executive search for Media and Consumer Platforms

In consumer, there is no buyer to convince. There is only behaviour to change.

Enterprise software has a procurement process, a champion, and a budget cycle. A consumer product has none of that. Somebody either opens it tomorrow or they do not, and no amount of selling changes that. The work sits in product, engineering, and data rather than in revenue, and the metrics that decide whether the company survives are retention loops and engagement mechanics rather than pipeline.

Media adds a second problem. The buyer and the beneficiary are often different people. A university buys retention and a student experiences a mentor.

An advertiser buys attention and a reader experiences an article. Leaders who optimise only for whoever pays get this wrong in a specific way: they build something the paying party approves of and the using party abandons.

We screen for leaders who have built something people came back to without being asked. That is a narrower group than it sounds, and it is rarely the same group as the one with the most impressive enterprise track record.