Manufacturing Executive Search
L2L (Leading 2 Lean)
INVESTORS | M33 Growth
A production line stops for a reason. Usually nobody writes it down.
L2L, Leading2Lean, is a connected manufacturing operations platform covering maintenance, production, quality, frontline training, and manufacturing intelligence. It gives plant teams the visibility to see what is going wrong and the structure to stop it happening again. Founded in 2010 and based in Salt Lake City.
the engagement
M33 Growth introduced 33eleven Partners to L2L in 2026 for a Chief Product Officer search.
PLACEMENTS
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L2L's users are plant floor operators and maintenance technicians, people whose day is measured in machine uptime. The mandate was product leadership at the executive table for a company whose buyers and users are rarely the same people.
PARTNERSHIP INSIGHTS
The fifth company M33 Growth has brought us into.
Rosnet, Operix, GoDocs, SwiftComply, and now L2L. Eleven searches across five portfolio companies, with a sixth live at Brillion.
By the fifth engagement, the brief arrives differently. We already know how this investor assesses a leadership team, what its operating partners will push on in a debrief, and which kinds of candidates clear an M33 board and which do not. The search starts at the point most searches reach in month two.
RELATED SEARCHES
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.