Media Executive Search
FRAME.IO
ACQUIRED | Adobe · 2021
INVESTORS | FoundersGuild · WndrCo · Arc Ventures · Insight Partners · Plus Capital · Zencoder · ESO Fund · Accel · FirstMark Capital · Kortschak Investments · Shasta Ventures Management · SignalFire · Tectonic Capital
Video review used to happen by email, with filenames like final_v7_ACTUAL_final.
Frame.io replaced that with a platform where editors, clients, and stakeholders comment directly on the frame. It became the standard for professional video teams and was acquired by Adobe in 2021.
the engagement
Frame.io’s Head of Talent came to 33eleven Partners. We ran two searches, product management and design, ahead of the Adobe acquisition.
PLACEMENTS
Vice President of Product Management
Head of Design
PARTNERSHIP INSIGHTS
The hardest design hire is at a company whose customers are designers.
Frame.io’s users are editors, colourists, and creative directors. They evaluate an interface the way a chef evaluates a kitchen, and they are unforgiving about it.
That narrows the field sharply. A design leader who has built beautiful consumer products has not necessarily built for professionals whose livelihood depends on speed. We evaluated 460 executives and submitted seven, because the population who can hold that standard and lead a team is small.
Featured Work
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed AI and technology companies.