FIELD SERVICE Executive Search
FIELD NATION
INVESTORS | Susquehanna Growth Equity
Skilled technical labour is the constraint nobody plans for.
Field Nation is an on-site talent platform that connects companies needing technical field work with the technicians who can do it. One integrated system covering sourcing, scheduling, work order management, and payment.
the engagement
Susquehanna Growth Equity brought 33eleven Partners into Field Nation in 2022 for an EVP of Product search.
PLACEMENTS
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A two-sided marketplace has two products, and they pull against each other. Buyers want reliability and coverage; technicians want good work and fast payment. The mandate was to serve both without letting one side's experience fund the other's.
“33eleven is more than a search firm, they act as a trusted partner for organizations looking for top-notch talent. Their thorough pre-work and transparency throughout the process helped us to differentiate ourselves in a competitive job market. Their market knowledge, expertise, and patience were invaluable in delivering a hire who has significantly impacted our organization’s strategy and growth.”
PARTNERSHIP INSIGHTS
Marketplace product leadership is its own discipline, and it does not transfer from SaaS.
A SaaS product leader optimises one experience for one buyer. A marketplace product leader manages a negotiation between two populations who never meet and whose interests genuinely conflict.
We evaluated 541 executives and submitted eight. The narrowing was not about seniority. It was about finding people who had actually run both sides of a marketplace and understood that the metric that matters is liquidity, not feature velocity.
RELATED SEARCHES
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.