SportsTech Executive Search
SPROCKET SPORTS
INVESTORS | Frontier Growth
Youth sports is a multi-billion dollar industry run largely by volunteers on spreadsheets.
Sprocket Sports gives youth sports clubs the software to handle registration, payments, team and league management, and family communication in one place. Founded in 2019.
the engagement
Steve Sellers at Frontier Growth brought 33eleven Partners into Sprocket Sports in 2025 for two go-to-market leadership hires.
2
Searches completed
2
CANDIDATES PLACED
216
avg. days to close
523
executives evaluated
PLACEMENTS
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The buyer is a club administrator, often a parent volunteer evaluating software between practices. That is a genuinely different sale from enterprise SaaS and most sales leaders have never run it.
267 days. 286 executives evaluated, 13 submitted.
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Reaching thousands of small clubs, each making its own decision, with no procurement function and no central buyer.
165 days. 237 executives evaluated, 10 submitted.
PARTNERSHIP INSIGHTS
267 days and 165 days. Two of the longest searches in our book, and both worth it.
We usually close in around 100 days. These took far longer because the profile was genuinely rare: go-to-market leaders who can sell to thousands of small clubs run by volunteers, where there is no procurement process, no central buyer, and the decision maker is a parent between practices.
That is not enterprise SaaS and it is not consumer. Most candidates who look right on paper have only ever sold one of those two motions.
We would rather take 267 days than present a shortlist we do not believe in.
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.