Vertical SaaS Executive Search
ROSNET
INVESTORS | M33 Growth
Restaurant margins are won in the back office, not the dining room.
Rosnet runs food and inventory management, labour management, and analytics for restaurant operators, the systems that decide whether a location makes money. Founded in 1998 and based in Parkville, Missouri, it is one of the longest-standing platforms in the category.
the engagement
M33 Growth brought 33eleven Partners to Rosnet in 2025, after taking a position in a company that had been building software for the restaurant industry for 27 years.
A business that old has deep product knowledge and a leadership bench built for a different era. We ran three searches in twelve months: engineering, product, then sales.
PLACEMENTS
Senior Vice President of Engineering
Vice President of Product
Vice President of Sales
PARTNERSHIP INSIGHTS
Every search got faster. That was the point.
128 days for engineering, 91 for product, 79 for sales. The pipelines narrowed too, from 198 executives to 181 to 140.
That is what happens when a sponsor and a search partner build a shared picture of a company over twelve months rather than treating each role as a fresh brief. By the third search we were not learning what Rosnet was. We were arguing about which of four finalists fit best.
The first search at a new client is always the expensive one. It is also the one that makes the next two efficient.
RELATED WORK
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.