Vertical SaaS Executive Search
ROSNET
INVESTORS | M33 Growth
Restaurant margins are won in the back office, not the dining room.
Rosnet runs food and inventory management, labour management, and analytics for restaurant operators, the systems that decide whether a location makes money. Founded in 1998 and based in Parkville, Missouri, it is one of the longest-standing platforms in the category.
the engagement
M33 Growth brought 33eleven Partners to Rosnet in 2025, after taking a position in a company that had been building software for the restaurant industry for 27 years.
A business that old has deep product knowledge and a leadership bench built for a different era. We ran three searches in twelve months: engineering, product, then sales.
3
Searches completed
3
CANDIDATES PLACED
99
avg. days to close
519
executives evaluated
PLACEMENTS
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Rosnet had 27 years of product depth in a demanding category. The mandate was to bring that platform to a growth-equity cadence without disrupting what customers already relied on.
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With engineering leadership in place, the question became what to build. A mature product carries more legitimate requests than any roadmap can hold, and the job was as much about sequencing as selection.
Closed in 91 days. 181 executives evaluated.
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Rosnet had one of the strongest reputations in restaurant back-office software and a newly modernised product to sell. The mandate was to put commercial weight behind both.
Closed in 79 days. 140 executives evaluated.
PARTNERSHIP INSIGHTS
Every search got faster. That was the point.
128 days for engineering, 91 for product, 79 for sales. The pipelines narrowed too, from 198 executives to 181 to 140.
That is what happens when a sponsor and a search partner build a shared picture of a company over twelve months rather than treating each role as a fresh brief. By the third search we were not learning what Rosnet was. We were arguing about which of four finalists fit best.
The first search at a new client is always the expensive one. It is also the one that makes the next two efficient.
RELATED WORK
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.