Sports and Live Events Executive Search
Logitix
INVESTORS | ZMC
A ticket is worth a different amount every hour until the moment the doors open, and then it is worth nothing.
Logitix manages inventory and pricing for the promoters, rights holders, and resellers behind the world's largest events. The work is a live market with a hard expiry, where the difference between a sold seat and an empty one is decided in the days and hours before the event.
the engagement
ZMC brought 33eleven Partners to Logitix, for the strategy and revenue executives as the company moved from early scaling into hyper-growth.
PLACEMENTS
Chief Strategy Officer
Chief Revenue Officer
PARTNERSHIP INSIGHTS
One of these searches closed in six weeks. The other took five months, and the difference was not the market.
A strategy leader is a defined role: the brief is clear, the pool is known, and the work is finding the right one quickly. A chief revenue officer at a company selling into promoters, rights holders, and resellers at once is a different question, because the company has to decide which of those customers the revenue engine is built around before anyone can be hired against it.
The searches that run long are usually the ones where the question is still open. We would rather spend the time settling it than fill the seat twice.
RELATED SEARCHES
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.