Vertical SaaS Executive Search

COVE

INVESTORS | Lead Edge Capital · O'Shaughnessy Ventures · RXR Arden Digital Ventures · Blackstone Innovations Investments · Second Century Capital · Early Light Ventures

A building is a product, and most of them ship without a product team.

Cove connects tenant experience and building operations in a single platform, covering office, life science, retail, industrial, medical, and residential portfolios. Founded in 2013 and based in Washington, DC.

the engagement

Lead Edge Capital introduced 33eleven Partners to Cove in 2025. We completed a VP of Product search, and a VP of Marketing search is live now.

PLACEMENTS

Cove serves six distinct property types, each with different tenants, operators, and definitions of a good building. The product challenge is building one platform that a life science campus and a retail portfolio both experience as purpose-built.

PARTNERSHIP INSIGHTS

Lead Edge has introduced us to six of its companies. Cove was the fourth.

Sponsor relationships compound in a way individual client relationships do not. By the time we started at Cove we had run fifteen searches across the Lead Edge portfolio, including six at Holistiplan and five at SafeSend. We knew what this investor looks for in a leadership team and how its operating partners assess a hire.

That shortens the part of a search that usually takes longest, which is not finding candidates. It is agreeing what good looks like.