EdTech Executive Search
Tinkergarten
Early learning moved indoors and onto screens, and a lot of parents wanted the opposite.
Tinkergarten ran play-based outdoor classes designed by education experts, with a business that had to work for the families attending and the leaders teaching.
the engagement
Two searches a year apart, both firsts. A marketing leader came first, for a business that had grown entirely on parents telling other parents. The technology leader followed, and was the first technology hire the company had ever made.
PLACEMENT
Chief Technology Officer
Vice President of Marketing
PARTNERSHIP INSIGHTS
The first technology hire inherits someone else's code and all of its assumptions.
A development shop optimises for delivery, not for the company that has to live with the result. The incoming leader has to decide what to keep, what to rewrite, and how to tell founders who paid for it that some of it is going.
We screened for people who had taken over an agency-built product before, because the first real decision is a diplomatic one.
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33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.