B2B Software Executive Search

Acquia

B2B Software
Business Productivity
VC-Backed

INVESTORS | Vista Equity Partners

Open source wins developers first and has to earn everyone else afterwards.

Acquia is the company behind Drupal at enterprise scale, which means explaining to brands why the thing they can download free is worth paying for.

the engagement

Reporting to the chief executive and working with the chief marketing officer and the founder, the senior vice president of product marketing would lead cross-functional work across the portfolio.

PLACEMENTS

Senior Vice President of Product Marketing

PARTNERSHIP INSIGHTS

Marketing an open source company means selling against your own free product.

The candidate has to respect the community that makes the software valuable while making an honest commercial case to the enterprise buying support, scale and certainty. Contempt for either side is disqualifying, and it shows up quickly in conversation.

We screened for people who had sold alongside a free alternative, not against one.

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