Data and Analytics Executive Search
7Park Data
ACQUIRED | Apptio · 2021
INVESTORS | Vista Equity Partners · Eaglehead Capital · Müller Ventures
Investors used to wait for the earnings call. Now they read the receipts.
7Park Data built alternative data products from anonymous mobile, web, and purchasing behaviour, giving investors and corporates a read on market trends and customer preferences ahead of reported results. The company was later acquired by Vista Equity Partners.
the engagement
7Park Data was referred to 33eleven Partners. We ran three searches over three years across engineering, legal, and product.
PLACEMENTS
-
Engineering leadership for a business built on ingesting and normalising behavioural data at scale.
Closed in 68 days. 126 executives evaluated.
-
An unusual mandate. A company selling data derived from consumer behaviour lives or dies on how defensible its data rights are, which makes legal a commercial function rather than a support one.
Closed in 68 days. 235 executives evaluated.
-
Product leadership at the executive table, turning a data asset into products investors would pay for.
PARTNERSHIP INSIGHTS
A Head of Legal is not usually an executive search. Here it was the commercial hire.
7Park Data sold intelligence derived from anonymous consumer behaviour. Everything the company was worth rested on whether it had the right to use the data it held and could prove it to a buyer's diligence team.
That makes legal a revenue function wearing a compliance job title, and it changes the profile completely. The right person was not the most senior privacy lawyer available. It was someone who could sit in a commercial negotiation and say what was possible rather than what was forbidden.
In data businesses, the constraint is rarely technical. It is whether the asset is defensible, and that is a hire most companies make too late.
RELATED WORK
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed AI and technology companies.

