Digital Services Executive Search
ICREON
INVESTORS | Incline Equity Partners
Most enterprises do not have a technology problem. They have a customer experience problem that looks like one.
Icreon is a customer experience transformation company, combining digital strategy consulting with product engineering. It builds the websites, software, and experiences large enterprises and mid-market companies actually run on, and advises on the digital and IT strategy behind them.
the engagement
Incline Equity Partners brought 33eleven Partners into Icreon in 2024, starting with a board search. We then ran five more across sales, alliances, and marketing.
Six searches in under two years.
6
Searches completed
6
candidates placed
93
avg. days to close
1.3K+
executives evaluated
PLACEMENTS
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The engagement began at the board rather than the executive team. Incline had a thesis for Icreon and wanted a director who had operated a digital services business at scale.
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Services businesses sell on relationships and reputation, which makes the first professional sales leader a delicate hire. The wrong one applies a software playbook to a consulting motion.
Closed in 34 days, our fastest search of the year. 4 candidates submitted.
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Building out the commercial team beneath the VP.
Closed in 56 days.
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The second Senior Director hire, made from the same pipeline. One market map, two placements.
255 executives evaluated across both searches, 18 submitted.
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A different discipline again. Alliance growth inside the Salesforce ecosystem is partnership management, not selling, and the population who have genuinely done it is small.
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Marketing leadership for a services business repositioning around customer experience transformation.
Closed in 48 days. 101 executives evaluated.
PARTNERSHIP INSIGHTS
The engagement started at the board, not the executive team.
Incline Equity brought us in first to find a board member, before any operating hire. That order is unusual and it changed everything that followed. By the time we ran the VP of Sales search, we had already spent three months with Incline working out what kind of company Icreon needed to become.
The VP of Sales closed in 34 days from four submitted candidates. That is not speed for its own sake. It is what happens when the brief was settled before the search opened.
33eleven Partners places VP through C-suite leaders at Private Equity and Venture-backed SaaS, AI, and technology companies.